In his second National Student Advertising Competition, Brendan was the creative director for Temple University’s team, and one of four presenters who pitched this campaign to the competition judges, including AT&T’s Lead Marketing and Advertising Manager. AT&T asked, “How can we leverage Connecting Changes Everything to build brand love and increase the relevancy of a 150-year-old brand amongst Gen-Z? Our solution built brand love in over 90% of our Gen-Z respondents, and repositioned AT&T as a possibilities provider for Gen-Z.